"If you think you can
or you think you can't,
you're right."

Henry Ford

 

"None of us is as good as
all of us."

Ray Krok
Founder of McDonald's

 

"It is the dull man
who is always sure.
The sure man
who is always dull."

H.L Menchen

 
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Web Site Development
We are not web site designers who design web sites. we are marketing people who design web sites.
Our greatest critics are other web site designers and developers who tell us that our web sites don't look like web sites.

(Click on photos to visit the sites).


The web site visitor decides bail/no bail within 5 seconds.
If they can't quickly figure out what you do,
or they see too much copy, they bail.

  


It is important to generate a "lets call these guys!!" response
within 10 -15 seconds of the site popping into view.





While many restaurant web sites feature a slide show of menu items and decor,
this site takes it a step further with a "story" behind each photo, all set to music.

  



"Spend an hour of your life trying to figure out why you should call us" is the
underlying message on many web sites. With the average web site visit of 2-1/2 minutes,
you've got to simplify and organize your information into a quick and easy spoon feed.

  


Health Club owners are deathly afraid of losing their members to the
place down the street or across town. So they are constantly searching for
the holy grail of equipment that will tilt the membership wars in their favor.

 


If a restaurant web site accomplishes one thing, it is to provide
all the visual and verbal cues to generate a "let's go there!!" response.

 


The Arlington Restaurant in Hilton NY has no advantage in look or "atmosphere,"
so the web site focuses on the outstanding food from fresh ingredients and scratch cooking.

 

 

 



An attorney's web site doesn't have to close the sale right then and there.
All it has to do is provide the visual and verbal signals that will generate the response,
"This is one of the people we've got to call."
  Copyright 2010 Outpost U.S., Inc.
3271 Stanton Parkway • Caledonia, NY 14423
Helping small companies dominate and prosper
M arketing, Advertising, PR, Direct Marketing, Direct Mail, Web Sites, SEO, Social Networking, eBlasts
Read Company Profile here